Today was a writing workshop day to improve the deconstruction paragraphs handed in last Friday.
Here is a recap of my key points:
STYLE:
1. Avoid first-person (I, my, me. . . )
-Analytic paragraphs are an example of FORMAL writing. You want to avoid sounding too conversational or too biased. Being too informal makes you seem less credible (believable).
2. Combine thoughts and ideas to form stronger sentences.
-I noticed too many choppy sentences.
CONTENT:
1. What a company values is an IDEA, not a specific image from the text.
2. If you overlooked the exchange OR the slogan, "All The Spanish You Need To Know" as text evidence, then you most likely have a weaker interpretation of this ad's subtext.
3. LASTLY, MESSAGES DISEMPOWER, NOT PRODUCTS THEMSELVES. Remember, you are not disempowered by the Pampers commercial on the grounds that the product is not meant for you. Or, you are not disempowered by an ad that takes place in a warmer climate because you like cold weather better. Disempowerment refers to negative messages towards groups of people, often leaving people with feelings of legitimate hurt or a sense of inferiority.
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