WRITING A CONCLUSION:
TIPS FOR WRITING A STRONG CONCLUSION PARAGRAPH:
·
Use the specific-general
conclusion format. This means the conclusion
must begin by restating the thesis.
Restating does NOT mean
copying. The thesis must be re-worded.
·
You may restate
some of your main points, but eventually you want to build toward your last
sentence which is a general overall
sentence about advertising, based on your specific findings.
Sample Conclusion #1:
A father’s fear for a son that
he will not be “manly” enough, in addition to simple solutions, are techniques
blatantly used in Nike’s “Raise a Champion” advertisement. These techniques are
used to heighten the stereotype that boys need to do “manly sports” and that if
they are not good enough, their fathers will be forced to endure watching them
perform ballet. As a result, Nike sells their products, and fathers-at least
for a brief period- believe that, miraculously, the shoes have completely
changed the abilities of their son. Advertisers identify their target audience
and then use psychology to convince them to buy their product.
Sample Conclusion #2:
By offering a simple solution to cultivating
athletic sons, the “Nike: Raise a Champion” ad convinces parents to purchase
the cleats. The use of images and text
persuades parents that the product is essential to their child’s manhood. Once companies identify a desire, they can
better understand their target audience and apply effective techniques to sell
their product.
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