Text And Subtext

Today we'll be analyzing text versus subtext

Media are constructions (text)

Media products are carefully constructed. They are created with a purpose and from a particular perspective, using specific forms and techniques. Media literacy works towards deconstructing these products, taking them apart to show how they are made and exploring the decisions and factors behind them.

                                                     

 Audiences make their own meaning (subtext)

We all bring our own life experience, knowledge and attitudes to the media we encounter. Each person makes sense of what he or she sees and hears in different ways. Media literacy encourages us to understand how individual factors, such as age, gender, race and social status affect our interpretations of media.

   

Find an ad that interests you, but also feel isn't telling the whole truth, or is  sending negative messages.


Record the text--how it's arranged, what images you see, words, etc.



Record the subtext--the messages that can't be seen.