As requested by some of you, I included my tips for determining what ads value and how ads disempower.
Values: Ask yourself
-What idea or concept is celebrated or glorified?
-What do ad creators want to highlight as fun, smart, important, or even necessary?
REMEMBER, Values are general, meaning, ads that promote similar products to similar audiences will often promote the same general values. (See Nike ad). This ad values working hard to achieve high expectations of self. Wouldn't you say other athletic ads value something similar?
Disempowerment:
-Ask yourself WHO
is negatively impacted by the ad's message?
-Ask yourself if there are gender, race, or class stereotypes
-Ask yourself: is the message of this ad true or realistic?
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