Deconstruction Questions

1. Who created or paid or for this ad? Why?

2. Describe the "target" audience? (Age, ethnicity, class, profession, gender, interests, etc.?) Describe the words, images, or graphics in this ad that lead you to this conclusion.

3. What is being valued in the advertisement

4. What groups does this ad disempower or mislead?


Writing a deconstruction paragraph:

1. Start with a general sentence about deconstructing ads and what that reveals about them. Remember: BE GENERAL.


2.  To set up the topic of this paragraph, answer the first question (the question about who the ad is created by and their purpose)

3. Elaborate your response by focusing on the "target audience." Be sure to discuss how the text supports the target audience.

4. Transition to what this "ad" values.

5. Transition to how this ad is disempowering or misleading in someway. Be sure to be specific with WHO it disempowers.

6. Wrap up your body paragraph with strong concluding sentence.

TIP: This response should sound smooth and natural. It should not read like each sentence is a separate answer to a different question.

HW: ALL SECTIONS EXCEPT 7-2. Please complete your response to the Daddy's Money ad that you started in in class. Refer to steps 4-6 above for clarification on the directions.