Warm-up: What is media? Can you give specific examples?
What could media literacy mean?
What is media anyway?
In pairs, please find an ad in the magazine provided. Then do the following:
Describe what you see: pictures, words, graphics, colors, etc.
Media are constructions
Media products are carefully constructed. They are created with a purpose and from a particular perspective, using specific forms and techniques. Media literacy works towards deconstructing these products, taking them apart to show how they are made and exploring the decisions and factors behind them.
The main parts of this construction are: Text and Subtext
Definitions:
Text: We often use the word "text" to mean "written words" Here, it means something a little different. The text of a piece of media is what you actually see and/or hear. It can include written or spoken words, pictures, graphics, moving images, sounds, and the arrangement or sequence of all these elements.
Subtext: The underlying meaning or hidden message that we create from the text (what we see and hear). Subtext cannot be heard or seen.
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BLAH versus BAD
What do you think makes for a "bad" ad? Hint: the term "bad" is in relation to the audience, not the ad company or creator. BONUS HINT: a "bad" ad doesn't necessarily mean that it's unattractive or boring--many people actually are highly entertained by "bad" ads.
HW: No Homework Tonight. Optional: Bring in an ad that you think has "bad ad" potential. So, Max, you have no official homework.
Henry
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