Bad Ads Versus "Blah" ads

So, what do you think makes a "bad" ad bad? What do they do? (Remember, from the perspective of people exposed to them, not the ad makers themselves)






We are interested in exposing hidden truths in media messages, which is why our focus in going to be on "bad" ads--ads that contain negative messages, misleading ideas or disempower certain groups of people. On the other hand, "blah" ads use persuasive techniques but don't disempower or mislead anyone, therefore leaving us with no hidden truth to expose.

In summary "bad" ads:
1. misinform/tell lies/ don't tell the whole "story"
2. disempower
3. "spin" information or facts/ show bias
4. stereotype

Terms: 

Disempower: make a person (or group of people) less powerful or confident; to make someone feel inferior, less in control of their lives.

spin: see video

bias:  see video

Stereotype- a widely held, but inaccurate belief about particular people or things. 

ACTIVITY: DADDY'$ MONEY--Please write your responses in COMPLETE SENTENCES

HW: NONE