Mini Lesson: IREEC
Ads use words and images to send a message, oftentimes negative or misleading. The Daddy's Money ad features three teenage girls who appear very fashionable and happy. Perhaps Daddy's Money is suggesting that their brand of shoes can provide girls with a better appearance, leading to happier lives. The ad also includes multiple dollar signs and the word "money" is even in the brand name. This implies that wealth is of great importance, and that spending that wealth on material goods like Daddy's Money is not only acceptable, but the "popular" thing to do. Taken all together, these messages can be seen as negative to young girls. Young girls are lead to believe that money can buy happiness and a better life. These ideas are not true and can work to disempower young women, Even though these messages are not on the surface, they are communicated through the ad's text.
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